The New Zealand Seafood Industry Council Ltd

The Great Fish Guide a Hit with Families

The Great Fish Guide is proving to be a hit with kiwi families as it makes selecting, preparing and getting the health benefits of New Zealand seafood easy and fun.


Auckland mother of two Debra Sturm says the Great Fish Guide has increased her confidence in buying, preparing and cooking seafood.


“The Great Fish Guide is a handy wallet size so you can take it to the supermarket. Sometimes availability at the fish market or supermarket is confusing but the guide means that you can look it up then and there and be informed about which of the available seafood choices will suit what you want to cook, and the cooking method you want to use.”


The Great Fish Guide is a first for the brand, New Zealand Seafood. The greatest meal on Earth, and is also designed to help New Zealanders learn more about the health benefits of seafood, particularly those of long chain omega-3 fatty acids.


New Zealand Seafood, The greatest meal on Earth spokesperson Sarah Crysell says the guide is an easy tool for kiwis to use ensuring they get the Ministry of Health-recommended minimum twice weekly serving of seafood.


“The Great Fish Guide lists more than 35 seafood types and their omega-3 value as well as 12 suggested cooking methods for each. Often people are unaware of how good New Zealand seafood is for us and many New Zealanders are unsure of how to cook fish and shellfish, but the guide makes this easy.”


Ms Sturm also said the Great Fish Guide inspired further confidence in the sustainability of New Zealand’s seafood.


“I like to buy New Zealand products and I think our seafood in fantastic. It was good the guide encouraged you to read more about the sustainability of New Zealand seafood, and the website www.greatestmeal.co.nz has even more useful information and loads of great recipes. ”